Dr. Justin O’Connor
Director
Manchester Institute for Popular Culture (www.mmu.ac.uk/h-ss/mipc)
Manchester Metropolitan University
本段落除了闡述文化產業的操作內涵，也簡要說明創意產業與文化產業的差異。
The cultural sector mixes money and value, making money and making sense. They have an emotional investment in the product and a need/desire to sell it. This involves an insider’s knowledge of the cultural circuit and market opportunity, often couched in terms of ‘intuition’, ‘hunch’, ‘feeling’ and thus difficult to codify or express in straight business terms. They also have to manage the business, managerial, administrative elements of this cultural production. That is they deal in a mixture of symbolic and cognitive knowledge.
It is here that we see the cutting edge nature of these cultural businesses. The use of the term ‘creative industry’ and the association of these businesses with a ‘creativity’ which is somehow to be spread or encouraged in other ‘straight businesses’ is somewhat misleading. ‘Creativity’ can be applied to a range of other businesses, services, activities which have nothing to do with culture or symbolic knowledge. A new production system, a new aeroplane design, a new city cleaning service can all be ‘creative’. Obviously the need for lateral thinking, going back to basics, thinking the unthinkable etc. are often associated with ‘artistic’ practice - though
